Custom AI Builds & Integrations
When off-the-shelf tools don’t fit, we build lightweight AI solutions around your workflow integrated into your website, inbox, CRM, and team process.
What custom AI builds cover
Custom builds are ideal when you need AI to fit your exact workflow: specific logic, controlled knowledge, approvals, integrations, and reliable outputs not “another tool” your team has to manage.
Integrations that actually work
Connect AI into your forms, inbox, CRM, docs, and internal processes so it runs where the work happens.
Controlled knowledge + rules
Keep answers accurate with defined sources, boundaries, and logic plus handoff or approval when needed.
Reliable outputs
Structured results, consistent formatting, and clear steps built for real use, not demos.
Build options in plain-English
Not every project needs a big “platform”. We build the smallest useful version first then improve it based on real use.
| Option | Best for | Watch-outs |
|---|---|---|
| Lightweight workflow build | One clear use case with structured outputs (fast wins) | Needs defined inputs/outputs and ownership |
| Integrations + automations | Connecting your tools and reducing manual handoffs | Can get messy without a clean process first |
| Knowledge assistant (controlled) | Accurate answers using approved sources (policies, docs) | Needs source control and clear boundaries |
| Internal tool / dashboard | Admin views, lead handling, reporting and workflow control | Requires clear roles/permissions and maintenance plan |
| Privacy-first / custom environment | Sensitive data or strict compliance needs | More setup and ongoing technical ownership |
When a custom AI build makes more sense than a tool
Off-the-shelf AI tools are great until they don’t fit your workflow, rules, or integration needs. A custom AI build is useful when you need reliable outputs, controlled knowledge, approvals, and tight integration into your website, forms, inbox, or CRM. The goal is a small, useful MVP first then improve it based on real use.
Typical custom build outcomes
- Lead intake: forms → structured summaries → routing and follow-ups
- Controlled knowledge assistant: answers only from approved sources
- Internal workflow tools: dashboards, queues, approvals, and reporting
- Document workflows: generate consistent drafts (emails, proposals, summaries)
- Integrations: connect systems cleanly without manual copy/paste
How we keep it simple
We scope the smallest useful version first (MVP), define guardrails, and integrate it where the work happens. Then we iterate to improve reliability and adoption without overbuilding.
Best fit for
Businesses needing specific logic, rules, or approvals
Teams who need reliable integration with forms/inbox/CRM
Projects where off-the-shelf tools don’t fit cleanly
How We Work
A straightforward approach that delivers a working solution
We scope the smallest useful version first, integrate it into your workflow, and then iterate based on real use keeping it reliable and maintainable.
Confirm Requirements
Inputs, outputs, rules, boundaries, and success criteria.
Design the Solution
Pick the simplest architecture and integration approach.
Build + Integrate
Deliver the first working version and connect it to your tools.
Iterate + Improve
Refine using real usage and keep it stable and maintainable.
Ready to build something that fits?
Tell us what you’re trying to improve we’ll reply within 1 business day.
Frequently Asked Questions
Clear answers about custom AI builds and integrations
When you need specific logic, controlled knowledge, approvals, or reliable integration into your existing workflow and off-the-shelf tools don’t fit cleanly.
Yes. We build around your workflow and connect the solution into the tools you already use wherever possible.
We use controlled sources, boundaries, structured outputs, and handoff/approval rules. The system is designed to be reliable, not “creative”.
We recommend privacy-aware approaches, keep sensitive data out of AI steps where needed, and design workflows with access control and clear permissions.
We reply within 1 business day to book a quick call and confirm the goal, then recommend the simplest next step.
Ready for a fit-for-purpose build?
Tell us what you’re trying to improve we’ll reply within 1 business day to arrange a quick call and recommend the simplest next step.
What You'll Get
Build Recommendation
The smallest useful version to start with
Integration Plan
How it connects into your workflow and tools
Guardrails + Reliability
Boundaries, approvals and consistent outputs
Ask an Expert (Custom Builds)
Speak with an AI expert who understands UK business workflows. We’ll confirm your goal, then recommend the simplest next step.